Alex Perdikis, general manager at Koons of Silver Spring, feels a sense of pride when he thinks about the Ford Motor Company. Since 1903, when the company sold its first Model  A, down to the newest GT, Ford has been an innovation leader in the automotive field. It’s founder, Henry Ford, is an American icon. It’s a fascinating story.

From the Quadricycle to the Model A

Henry Ford’s first vehicle was called a quadricycle. It was powered by a four horsepower engine and propelled itself on four bicycle wheels. There was no reverse and the gearbox had only two gears. It used a tiller for steering instead of a wheel. It was a new, if humble beginning.

Ford joined a group that founded the Detroit Automobile Company but left after a year to start his own auto manufacture business, the Henry Ford Company. Although not successful, Ford tried again, gathering investors, incorporating the Ford Motor Company and manufacturing the first Model A. Cash investments were almost depleted when the first Model A sold in July 1903. By October  1 of the same year, however, the company had turned a profit.

Wheels for the Masses

Most vehicles in the early 1900s were high-priced luxuries. The Model T was introduced in 1908 at a time when there were only 18,000 miles of paved road in the United States. Ford realized the potential of appealing to a mass-market and designed the Model T for the millions of new drivers to come. Over 15 million Model Ts were sold before production ceased in 1927.

Changing the Way Employees Work

Ford’s innovations didn’t stop with automotive advances. He also changed the way people worked. In 1913, he integrated the moving assembly line which accelerated Model T production. Assembly lines reduced the chassis manufacture time from 12.5 to 1.5 hours. In 1914, Ford reduced the workday from what was then nine hours to eight and doubled the pay rate for workers. The raise not only improved employee retention, it also gave many employees the means to actually purchase the vehicles they constructed. Ford’s actions were instrumental in creating the middle class in America.

More Innovations

Throughout the years, the Ford Motor Company has been a leader in innovative auto manufacturing design. Here are a few of the most significant Ford events in history:

• 1932: Ford introduced the flathead V8 engine.
• 1941: Ford produces jeeps for the military war effort.
• 1948: The F-Series truck line was introduced.
• 1949: Ford introduced the first American car design out of Detroit after World War II. The 1949 Ford was a radical change in shape and had an updated V8.
• 1954: Ford began crash testing vehicles to improve safety.
• 1964: The first Ford Mustang went on sale.
• 1986: Ford introduced an automated modular assembly line in its St. Louis plant.
• 1990: The Ford Explorer was introduced.
• 2004: The GT premium sports car was first introduced, inspired by the GT40 models that dominated Le Mans from 1966 to 1969.
• 2009: The turbocharged EcoBoost engine line was introduced
• 2016: A landmark year ahead with the release of the new Ford GT and addition of Sync 3.

When Alex Perdikis took over general manager responsibilities at the Koons of Silver Spring Ford, Lincoln and Mercury dealership, he made a commitment to treat every customer like his only customer. This commitment to customer service and retention turned the Koons of Silver Spring dealership into one of the fastest growing in the Washington D.C. area in the last four years. At a time when many consumers bemoan the fact that customer service these days is nonexistent, Alex Perdikis and Koons of Silver Spring is proof that it still exists. How do they do it?

Customer Care is All About Service

The terminology may have changed, but customer care is still all about service. Customers today don’t have to be loyal just because a business is in the neighborhood. The Internet gives customers the tools to search for new businesses, shop for bargains and read reviews, both good and bad. Customer loyalty is lost in the blink of an eye. The key to great customer service begins when the customer walks in the door.

When Alex took over, customer satisfaction became the highest priority. He gathered a team of great people whose primary goal was to serve the customer. It doesn’t matter if a business is a dealership, retail or service business, employees, management and staff follow these techniques for great customer service:

• First impressions count. Warmly greet  customers with a smile. The smile applies whether the conversation takes place in person or on the phone. A smile and friendly attitude come across over the phone. It can’t be faked.
• Stay visible, offer help but don’t hover or enter a customer’s personal space. Avoid seeming overly friendly and familiar.
• Never judge by appearance.
• Answer questions truthfully and offer to find out if you don’t know the answer.
• Be discreet. If financing or a credit card is refused, don’t shout it out to the whole room. Keep your voice low and explain the problem away from other customers and staff if at all possible.
• Never discuss customers in front of customers.
• Call for help if people are waiting to be served.
• Say goodbye with a smile, even if the customer didn’t buy anything.

It’s About People

The importance of bringing a great team together that focuses on the customer can’t be underestimated. A well-defined customer service policy empowers  team members so they can handle almost anything without shifting customers to someone else. Loyalty is a person-to-person relationship. If customers know that someone is working for them, they have a positive experience and keep coming back.

Caring Community Service

Customer service is more than what goes on within the confines of a business. It’s also about caring for the community at large. A few years ago, when federal employees were on unpaid leave due to a federal government shutdown, Koons of Silver Spring provided maintenance services free of charge. As Alex Perdikis explained, “It was just the right thing to do.”

With more car models available than ever and more information at the average car buyer’s fingertips, it seems like it should easier than ever before to purchase a car. But that’s typically not the case. As many find out the hard way, it’s all too easy to walk out of a dealership without getting the car they want at the price they need.

So whose fault is it? It’s tempting to blame the dealer. But sometimes the person who needs to change their approach is the person staring back at in the mirror. Sure, this is a difficult concept to swallow, but it is also a major driver of deals falling through. Read on to find out what mistakes you might be making at the dealership that are preventing you from driving home in a new car.

Failing to Do Research First

If you come in not sure of what is available, not sure of what you might like and uncertain as to what you’ll dislike, it will be difficult for a salesperson to find a model to suit your needs. In fact, it will be very difficult for the salesperson to even ascertain what your needs happen to be. Obviously, you don’t need to drop everything you’re doing and figure out every little thing about potential car models, but it can help to at least do baseline research into what type of car might be best for your lifestyle and which you should cross off the list. This can give your salesperson a great head start in finding your perfect vehicle.

Concentrating Too Much on Monthly Payments

Having a budget is a good idea and it is helpful for salespeople to understand where you’re coming from in a financial sense. But focusing solely on the monthly payment is not the best strategy. Your monthly budget doesn’t tell your salesperson how much you want to spend overall, nor does it tell the salesperson what kind of car you want. Value is a key issue for many buyers, but simply knowing what you want your monthly payment to be doesn’t offer a true assessment of what you consider to be a valuable automobile. As a result, you’re leaving your salesperson in the dark.

Being forthright. You expect the salesperson to be honest with you, and he or she expects the same. Remember, a reputable salesperson is there to help you, not hinder you. Knowledge is the salesperson’s power in finding you your dream vehicle…but they won’t know what that is, unless you tell them.

A name synonymous with luxury, Lincoln Motor Company has been churning out fresh, intriguing models that rival higher-priced vehicles of the same caliber. If you’re in the market for a 2014 Lincoln, consider the specs and benefits of the entire range before deciding on the perfect model for your family.

Sedan Options

2014 Lincoln sedans consist of the MKS and MKZ. The MKS is Lincoln’s full-sized luxury sedan with a starting MSRP of around $40,000. This refreshing design boasts both performance and efficiency. In addition, it is available in two trims: the base sedan and the EcoBoost. Depending on the trim, the MKS gets 17-19 MPG in the city and 25-28 on the highway. It features a spacious interior, exceptional standard features, and has been top-rated in crash test scores, making it both a safe and stylish choice. The 2014 model also saw an addition of power from previous models, which is a major benefit cited among reviewers.

The MKZ is the mid-size luxury sedan that features a sportier look. The starting MSRP for the 2014 model is around $35,000 and is available in front-wheel and all-wheel drive. Enjoy a fuel-efficiency of 22 MPG in the city and 31-33 on the highway. Reviewers for this model favor its unique styling, over-sized panoramic roof, and quiet ride, but claim that some drivers may not like the touch-sensitive control panels. Many drivers, however, find it better suited to their driving style than the dash-mounted touchscreen available on the 2014 Mazda3, but this is simply a personal preference and not a drawback for either the Lincoln or the Mazda.

Crossovers

The 2014 Lincoln range also offers two CUVs, or crossover utility vehicles, namely the full-size luxury MKT and the mid-size MKX. Starting at about $43,000, the MKT Wagon features heated seats, Bluetooth, navigation, and other high-tech options that set it in a class by itself. A fuel-efficient turbocharged V6 option is available, and the model’s MPG is 16 in the city and 23 on the highway.

The MKX seats five and currently starts at around $38,000. Being smaller than the MKT, the MKX achieves 18 MPG in the city and 26 on the highway, which is a point to consider before deciding which CUV suits your needs. It is well equipped with a comfortable interior and boasts a smooth, quiet ride, which is something for which all Lincolns in the 2014 range are known. A Limited Edition package is available and offers a fresh design from previous models. New for 2015, however, is the compact MKC, which could rival the MKX in popularity, so be sure to consider this new addition to the line of CUVs.

Sport Utility Vehicles

Lincoln’s popular SUV is the Navigator, which is available in four configurations: the base model, the base model four-wheel drive, the luxury model, and the luxury four-wheel drive, with the Navigator L featuring an extended wheelbase. This versatile SUV has a starting MSRP of approximately $56,000 and gets an estimated 13-14 MPG in the city and 18-20 on the highway. This four-door design features a flex-fuel V8 engine, heated seats, and three rows of comfortable seating. The third row even boasts power-folding capabilities. This plush ride is generally less expensive than comparable luxury SUVs, making luxury more affordable than ever.

No matter your driving style, Lincoln has something to offer everyone. For expert luxury, functionality, precision, and affordability, the 2014 Lincoln range stands up to its most popular rivals with poise and elegance. Test drive your favorite model to ensure it is the best fit for you and your family.

2014 has brought a few changes to Ford’s Sedan line. Before you drive your new sedan off the lot, here is a rundown of what this manufacturer has to offer this year.

Fusion Energi

The Fusion Energi is the most energy-efficient model of the Fusion midsize Sedan line. Its plug-in hybrid technology means it can run for approximately 19 miles on electricity alone before shifting into hybrid operation. With an EPA combined rating of 88 miles per gallon (MPG) equivalent, this five-passenger extended-range sedan is comparable to the Chevrolet Volt and Toyota Prius.

Two trims, namely the SE Luxury and Titanium, are available for the Fusion Energi. The Luxury includes automatic headlights and fog lights, heated mirrors, 17-inch alloy wheels, heated front seats, a trip computer and an iPod/USB interface. The Titanium trim builds on the Luxury’s features, adding options such as remote start and a rear-view camera.

This sedan offers a wealth of optional and safety features, including the MyFord Touch. It is comparable to the Focus in many areas but a little higher on the price point.

Focus

The 2014 Focus sedan features excellent fuel economy at 31 miles per gallon combined for city and highway, according to the Environmental Protection Agency’s estimates for the automatic transmission. Its energy-efficiency equivalent rating is 105 MPG combined, making this an economic choice for drivers who don’t want to waste money on fuel but still wish to have a car with modern features.

Three main trim levels, the S, SE and Titanium, are offered for the Focus in addition to a high performance package, the Focus Electric. The “S” sedan comes with a variety of features, including keyless entry, 15-inch wheels, auxiliary audio jack, a four-speaker system with a CD player and power windows, locks and mirrors.

The SE trim includes more features, such as a trip computer, and there are other specialized packages available at this level, including the Sports and Appearances packages. The Titanium builds on the SE trim level and adds features from the Winter, MyTouch and SE Appearance packages. The traditional Touch package adds electronic devices, including an 8-inch touchscreen display and dual-zone automatic climate control.

The Focus is a solid model with a lot of optional features available.

Fiesta

The Fiesta is available as a four-door sedan in the S, SE and Titanium trim levels. The S trim has 15-inch wheels and basic features, such as power locks and mirrors, while the SE adds options such as keyless entry and a trip computer with 16-inch alloy wheels. The Titanium is essentially a combination of the SE Appearance and Comfort packages with a different type of 16-inch wheels than the SE trim.

The 2014 Mazda range offers something for everyone, with purposeful styling and fuel economy standard on every model. Before deciding on your favorite, consider the advantages of each model and narrow down which vehicle works best for your family.

Sedans

The stylish range of cars in the Mazda range includes the Mazda2, Mazda3 and Mazda6. The Mazda2 hatchback is an incredible value that seats five and offers sporty handling. At such an affordable price point, drivers will appreciate the fun driving experience and lower cost to own.

The 2014 Mazda3 has been completely redesigned with fresh standard equipment, a brand-new electronics interface and a more powerful engine. It’s also available in a hatchback body style, offering buyers even more options. Controls are intuitive and plenty of more advanced features are available.

The classy Mazda6 boasts a roomy cabin and impressive fuel efficiency for a midsize sedan. Its powertrain is responsive and smooth and drivers can enjoy a quick acceleration.

Sports Cars

The 2014 Mazda MX-5 Miata is an affordable sports car that Edmunds.com considers to be one of the best roadsters. This model fuses refinement and fun in a compact package that comes at an affordable price and boasts a low operating cost.

Available in soft and hard-top models, the 2014 MX-5 Miata doesn’t see any major changes from the previous year, but why fix anything that isn’t broken? You’d be hard pressed to find a comparable sports car that’s this fun to drive at this price point.

Crossovers

Mazda offers three crossover models and the range begins with the affordable Mazda5 minivan. This sporty vehicle is great for small families because it offers three rows of seating without the full size of a traditional minivan. It’s easy to maneuver and boasts plenty of cargo space but seating is limited to six.

The 2014 CX-5 is a more conventional compact crossover, but it stands out in its class with sharp styling and an engaging driving experience. Fuel economy isn’t compromised with the increased power from earlier years and additional safety features include a collision warning system.

The largest crossover SUV available in the 2014 Mazda range is the CX-9, which comfortably seats seven passengers. It features a powerful V6 engine, responsive steering and a roomy third seat that’s big enough for adults. This year model also offers a cross-traffic alert system and is available in three trims: Sport, Touring and Grand Touring.

Test drive your favorite to experience the precision handling and stylish feel of the 2014 Mazda range.

Shopping for your new SUV can be remarkably similar to trying to find new clothes. Compact models may be a little too snug for some yet just right for someone else. The seven passenger models might seem overwhelmingly big or unnecessary to a single person, but to a person with a large family, that extra seating is just what they’re looking for. Luckily, no matter what your needs are, Ford’s SUV line has a model that fits the bill.

The Edge

The 2014 Edge is a five-passenger SUV with a lot of tech options. Electronic safety features include a forward collision warning system and a rear cross-traffic alert to help avoid accidents, while the Sync System voice control provides drivers with a whole new level of convenience. Its standard 3.5-liter V6 engine will work for most buyers, but Ford does offer two other engines for the Edge.

A more powerful V6 engine is available in the Sports trim package and buyers can also get a 2.0-liter four-cylinder engine that’s turbocharged for a better fuel economy. The Edge comes in four different trims: SE, SEL, Limited and Sport, with the base SE model loaded with features including rear privacy windows and a 4.2″ display screen.

The Explorer

Improving on its predecessor, the 2014 Explorer has an improved braking system, new paint options and better electric steering than the 2013 model. This midsize crossover vehicle can set up to seven panel with its three rows and comes in four types: base, XLT, Limited and Sport trims.

Features on the base Explorer model include rear auxiliary climate control, air conditioning, power windows and locks, cruise control and air filtration. Its media center includes a CD player and auxiliary audio input jack and Sync Bluetooth connectivity with a six-speaker system.

The Escape

Similar to the 2013 model, the 2014 Escape largely has changes only in its available features. Sync connectivity and the rearview camera are now available for all the models and the 2.0-liter turbocharged engine is not a part of the Titanium trim anymore, with the manufacturer lowering the price to reflect the difference. The SEL trim, available in years past, is no longer being offered, with the 2014 Escape coming in S, SE and Titanium.

A compact crossover model that can seat five, the 2014 Escape’s base “S” model comes with a variety of features, including a blind-spot mirror that’s integrated, cruise control, full power options and a full media center with a USB/iPod interface and a CD player.

All of the 2014 SUV models come with the MyFord Touch interface for electronics.

Franklin Delano Roosevelt loved his 1939 K-Series V-12 called the “Sunshine Special,” and Richard Nixon commissioned a customized Continental in 1969. Even though presidents since 1989 have used different vehicles, Ford Motor Company is proud of the Lincoln Continental’s patriotic heritage. The same luxury that led American heads of state to choose the Lincoln Continental is still present in its modern lineup. From exquisitely designed interiors to push-button shifters and a system that warns drivers if they’re about to drift out of their lane, the modern Lincoln caters to the luxury and safety-conscious alike.

Ever since Mazdas first went “Hmmm,” the company has been innovative in its engine technologies. Now, the newest version of Skyactiv is ready to hit the market. With a compression ratio of as high as 18:1, these direct-injection engines operate at 17 percent better fuel economy than their predecessors. The newest Mazdas also convert kinetic energy to electricity whenever the driver brakes, and this lightens the load on the engine. The resulting five percent boost to fuel economy is indicative of Mazda’s commitment to breaking new ground, and AutoWeek has, for the last three years, praised the company’s continuing efforts.

Ever since the first Mustangs hit showrooms in 1964 sporting 2.8-liter engines, the American public has been in love with the Pony Car. Even Steve McQueen drove one during the greatest car chase on film. For the 2015 model year, Ford is stepping in line with other cars of the same class by having independent rear suspension. Previous incarnations of the Mustang have been unashamedly retro, but 2015 promises some changes.

Some Mustang purists find the new changes disagreeable, but the newest Mustang is receiving rave reviews from consumer groups. The 2015 model has six available engines from which to choose, and a 6-speed manual transmission will be standard on all of them. Supposedly, an 8-speed automatic will arrive later in the year.

New regulations designed to protect pedestrians during collisions will restrict the tight engine clearances so familiar to Mustang owners of the past, but Ford will likely rework the motors to leave room for extra turbochargers rather than the famous Shelby supercharger. Of course, the rumored GT500 model will have the supercharger while still making the regulated changes, and Mustang enthusiasts are already salivating at the rumored 0-60 time of 4.0 seconds. When it comes to fuel economy, most Mustang models won’t break any records at 26 mpg on the highway, but they’re not designed that way.

Ford is environmentally conscious, however, and the 2015 Mustang will have an option for customers to have 4-cylinder Ecoboost engine. In true Mustang style, even the smaller engine will crank out 305 horsepower. For acceleration and passing, it’ll also provide 300 pound feet of torque. Even with all of this information readily available, Ford is playing its Mustang cards close to the vest. There’s much news that remains unreleased, but the product promises to be worth the anticipation.